Thursday, September 12, 2013

Fiona Apple - Pure Imagination

Chipotle Mexican Grill debuted its third film, titled "The Scarecrow", this afternoon and the most surprising part - aside from a fast food chain making short animated films - is the inclusion of a beautiful, awe-inspiring cover of the Willy Wonka classic, Pure Imagination, from meltdown prone Fiona Apple.

The film created by Moonbot Studios, hopes to shed some light on the increasing amount of processed foods while supporting local farmers. The 3-minute video is a companion piece for Chipotle's new app-based game of the same name.

This isn't the first time they've hooked up with a talented artist, both Karen O and Willy Nelson have contributed music to the project, spearheaded by Chipotle's Cultivate Foundation. The foundation is also responsible for the Cultivate Festival that passed through Chicago over the weekend.

Yahoo! is reporting that the song will be available for purchase via iTunes, but no release date has been announced.

Fiona will hit the road next month with Blake Mills for their "Anything We Want" Tour. Tickets are still available for their Chicago show at the Bank of America Theatre.

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